LED Sports Light lighting industry structural overcapacity situation in 2013 has not been alleviated. Data show that in order to further develop the civil lighting market, part of the strength of the LED business since last year to prepare self-built channels, the LED Lights sold the hands of consumers. Among them, the e-commerce due to its mode of newer, relatively low initial investment cost and other advantages in the LED business in large sought after. Lynx internal reports from the official show: one LED Sports Light lighting company official stationed Lynx month sales reached 160,000 yuan, 110,000 yuan in sales the following month, to achieve explosive growth in March, reaching 360,000 yuan . Brand Mei Zhimin, director of the company said that the current LED market is actually a small niche market, some high-intellectuals LED Lighting products more acceptable than the average consumer. "To this end, we not only store at Lynx added a lot of educational interactive video, while also strengthening microblogging, letters and other new media applications, promotion of LED products with the people in a manner acceptable." LED Sports Light illumination compared to traditional offline channels, channels in the promotion of the electricity supplier more money directly. "In contrast, the electricity supplier model not only for the most high-intellectuals accepted, eliminating the cost of shop, but also the cost of eliminating a large number of channels, the terminal price may be lower." Insiders said adequate flow through the line, to expand the line channels, and gradually expand civil lighting market, this is a very viable business ideas. We believe, led canopy light lighting business e-commerce mode will usher in a new market structure.