LED Lighting is rapidly expanding in China‘s domestic market, LED Street Light is gradually being recognized and accepted by domestic, foreign enterprises have also led to seize the Chinese market. LED companies get together to develop intelligent control, many lighting companies have emphasis on the development of intelligent control, this is the future of a people‘s life reflects the demand for lighting. Especially in the field of intelligent home, through the intelligent lighting system newly developed interconnected with visible light as a medium to establish links, exchange, owners can also according to their own preferences, set the lighting to personalize aspects of work and life, can even get the information they want.
Through the introduction of Internet technology, the lamp is no longer a single light-emitting individuals, but can easily control home light, with the phone also allows light flying dance music. In addition, this technology is that innovation, LED bulbs as a "tracking network" can readily through the "visible light communication" principle, to achieve real-time communication between shops and smart phones, which allow businesses to accurately informed the customer location. Smart is undoubtedly the biggest theme of the exhibition, different scenarios require different light intensity, different lighting will be applied to life in human physiology, psychology different effects occur, such as dimming technology will also be backward people quality of life in the pursuit of a reflection. Cross-border infiltration LED business areas, in fact, as early as ten years ago, the domestic home appliance giant has seen a huge blue ocean lighting market. Following the lead of TCL and Haier set foot in the lighting market, Konka, Skyworth and Changhong, Midea and other giants have invested a lot of money, has to advance the field of LED lighting, in addition to Haier exit, but in recent years, other brands have gradually increase the intensity of the LED lighting layout. For tens of billions in annual revenue and even billions of home appliance giant, the financing channel dredging, brand awareness is undoubtedly a huge advantage loud lighting brand appliances department. Lighting Fair brings beautiful ceiling lighting, hole lights, ceiling nearly ten series of new products, and in the hall opened up a smart home lighting experience hall "M-Smart smart home smart lighting marked the release of the next America‘s lighting has become an important strategic direction; Konka lighting also T8 lamps, panel lights, downlights, street lamps and tunnel lamps, mining lamps wonderful debut five series product line is clear, cross-border corporate giants do not want to miss the LED lighting era "corner overtaking" only. remaining opportunity to have more than one electrical appliance enterprises have expressed lighting as the next important strategic ground assault.
Thanks manufacturers capacity expansion, LED prices, environmental concerns and government subsidies, demand for LED lighting in China is rapidly upgrading. Spotlights, LED lamps, street lights, LED light bulbs and fluorescent tubes from 2012 only 5% penetration rate increased to 26% commercial office lighting continues to grow, the implementation of government subsidies, as well as consumer demand for energy-efficient products is LED penetration improve the main reason. The rapid development of intelligent LED, but also for consumers to invent a completely different lighting experience and home life. Because the LED is not just significant energy saving effect, but also because it has unlimited possibilities. The near future, the market is the ability to innovate for the LED industry, said much more than reflected in the product, there is also the need for innovative LED industry marketing tool.
But the infinite possibilities in front of the LED market, China LED companies, especially the lighting business marketing innovation capability is weak. Some manufacturers are now holding a modern network platform, but with the era of radical lighting service model, ignoring the upgrade team services. Some also have the "sell themselves" mentality, ignoring the channel construction. There‘s also the traditional inventory model nostalgia lighting, ignoring the supply chain response mode LED lighting era. Even, some vendors to the user in the end what the problem haze, and even took out the old "ban" orders. As the state gradually began to improve the qualification requirements for industry subsidies, the survival of low-end LED lighting products will be shrinking, are looking to grab market share at a price of business, I am afraid it will face a severe test of the market. All this indicates that, LED technology revolution will completely change the competitive landscape of the industry in the near future. To reverse the fate of the airline business, you have to learn to innovation and innovation in marketing.
2014 In addition to continuing intense competition in the lighting industry in the areas of channels, will also become the focus of model innovation: innovation and integration of industrial chain, supply chain response mode innovation, channel model innovation and so on. Innovation "has become the 2014 LED lighting industry topics. This process, the radical LED lighting companies to smooth the transition, the company's products and the emerging LED model can win new channel model can find a breakthrough and become open LED era an important factor, but also business skills necessary to survive.