Mergers and acquisitions within the LED Lighting industry come and go, some say it is the capital of LED to play the game. Although the barriers to entry are relatively high LED lighting, whether LED Street Light is the capital of the game?
Indeed there are a lot of capital to enter into this hot sector, but most of these companies are in the burn phase, and did not achieve basic earnings, the industry is still difficult to understand the level of many acts of market operations are "type of implementation of the imagination." even started facing the problem of survival.
LED era rules of the game are subtle changes, this change first is based on changes in the market environment. 1, LED lighting, good and bad, regardless of quality, price and tidy uneven industry status has not changed, all manufacturers faced with tough choices in the market positioning, limited sales of high prices and high quality, the price of low-quality secondary impact on brand image, showing a "price-quality gifted to do the project, the price of low-quality time doing civilian "stage characteristics; 2, e-commerce is particularly rapid development of the whole society, many companies use electronic business platform online sales led street light, a long period of time will be more intense impact on traditional lighting channels, even after the presentation does not rule out the LED lighting in the millet.
The companies must adapt to this rule change is based on first understanding the rules change, combined with their own strengths and weaknesses to make directional judgments, companies want to win the competition, you must first understand the product positioning, where the user is, and do good product and users of the bridge - marketing.