2014 by more than half over, and we compare this year compared to last year under LED Street Light industry, what is the difference and LED enterprises in the new situation should be how to meet the challenge? 1, the relevant national policy dividend led street light is no longer straw. Local Government‘s original policy that supports enterprise funds with the increase in the number of enterprises, the strong large enterprises, SMEs difficult to get, so you must find a way to profit from the market. 2, traditional marketing advantage is reduced. Traditional marketing methods and strategies have lost their existing advantages, most are now using the Internet to buy. This makes the traditional marketing has been the leading companies lost the advantage, need to re-start the layout of the field of Internet marketing strategy. 3, the forward one-stop marketing single marketing move closer. Now more and more popular overall light distribution scheme, but fewer and fewer customers buy a single species of light, gradually moving to the overall mix design lighting lamps, one-stop sales and service in the form of more markets. In the Internet era, all led street light business must transition must be integrated into the new business model in the traditional channel model to stand out in the increasingly fierce competition.