International companies choose to cut prices invariably will lead the rapid popularization of LED Lighting products, enhance, but also make small LED Sports Light lighting companies brought disaster like challenges, some enterprises in the price war has not yet begun to taste the sweetness of LED lighting , in the brutal price war sadly fall. China LED Sports Light product homogeneity is a problem, so that consumers do not know, look at all the same shape, only to compare prices LED companies into a price war battles, very important reason is the lack of innovation and R & D capabilities. The problem is that small businesses do not have R & D capabilities, the market plagiarism severe, serious homogeneity. Currently LED is a combination of innovation and competitive cost. Requires both innovation and technological development capabilities, create new technologies, but also to adapt to the market, there must be a low-cost capacity. Government should increase efforts to support public research and development platform for the majority of SMEs benefit. LED product quality issues often broke, but also to the lighting industry darling is being questioned, especially some international brands have also crashed out "quality gates". The market for LED products is also some misunderstanding from quality problems --LED is one of the main advantages of the product life much longer than other lighting products, LED products, some inferior life is not long. These quality products at the lowest individual LED seriously affected the reputation in the market. Exchange market through low-cost, should be the means of market competition, rather than the ultimate goal. LED enterprises should not only through improved production technology, improve production efficiency to reduce costs for profit, but should increase the technological content, enhance product value, the competing products transferred from the opening price of the battlefield in order to obtain a more comprehensive and long-term development, fierce competition to occupy a favorable position; company‘s core strategy must be to return to build brand value up, firmly grasp the quality of the bottom line, the competition in the long term, seeking to improve the quality and management of the road, so that products in the domestic and international markets on a place. It is undeniable that the survival of SMEs in the country LED Sports Light will be squeezed again. The price must be established under the technical and quality are guaranteed premise. Small lighting business to survive, it may calm down and think big companies looking neglected area, out of their own characteristics road. At present, China's LED lighting market segments are still many opportunities urgent mining companies can increase the added value of products, differentiated road out of the product, this will help companies get rid of price competition, high-quality products to create his own brand.