LED Street Light lighting products that use LED as light source created by the lighting apparatus. Although the development of the industry is good, but the following full consideration of these issues had to:
1, price Rush
According to relevant survey report shows that in 2012 the LED Lighting industry, engineering and retail slow fiery heat, LED lighting on the terminal, "praised" the status quo press have reported. Although the 2012 chip prices fell more than 30 percent, packaging technology has been steadily improved, but relatively energy-saving lamps, LED lighting products still "superior." Secondly, the majority of enterprises in China LED terminal products in the downstream packaging and application areas, and product homogeneity, channel homogeneity, market demand, oversupply and other serious problems LED business. Relative to 2012, due to price competition caused by the closure of some companies, the industry reshuffle phenomenon, extension 2013 price channels, inventory clearance prices for LED lighting market is still the main tone.
2, integrated marketing segmentation
LED lighting has become the face of high prices every household‘s main stumbling block, led street light lighting companies in improving product technology, strengthen product development, focusing on large-scale production, such as lower prices in order to compete for alternative energy-saving lamps, incandescent market share, while focusing on marketing portfolio strategy is to break the shackles of LED lighting development and effective long-term strategy.
Marketing mix refers to the enterprises in the selected target market, considering the environment, capacity, competition for their own uncontrollable factors, to be the best combination use of corporate objectives and tasks have been completed. Application of LED lighting market, LED lighting companies according to their market segments, develop the most optimal combination of product strategy, pricing strategy, channel strategy. Meanwhile, LED light for the different needs of family enterprises alternative sources, hotels, shops, offices, etc. to develop marketing mix strategies.
3, pay attention to personnel training accumulation
The rapid development of LED industry, business demand for LED talent surge in personnel training and higher education in this respect completely keep up with the pace of development LED industry. It goes without saying, LED lighting industry structural lack of talent there, talent frequently jump nest and corporate-paid "poaching" has become the industry status quo. All in all, LED industry lacks skilled sales staff, to understand the high-end LED technology talents.
Faced with this situation, led street light enterprises should speed up cooperation with universities personnel training, training with LED basic education personnel. Secondly, to strengthen corporate training, especially the training of personnel to strengthen the business.