LED Street Light lighting industry leading companies in addition to traditional lighting LED Lighting at low prices quickly to seize market share. LED lighting companies have outdone themselves nationwide dealer network layout, the entire LED lighting industry is a fast, although limited profitability, but the layout of the market is significant. At present, LED lighting channels mainly for the Channel, the traditional reseller channel, channels and new marketing model outlets electricity supplier. As the project requires a certain scale and channel funds to small and medium enterprise channel LED compete mainly in terms of dealers and electricity supplier. Secondly, LED lighting, home lighting applications market has huge potential, but a lot of e-commerce has become an important way to open the home market LED lighting business. In Lynx, Jingdong, Amazon, etc., or factory outlets, or platform consignment, or opened a flagship store, has a larger investment. Electricity supplier LED light fixtures proportion of sales accounted for about one tenth, industry conversion rate at 4.5%, double the rate of one percent less than the purchase. 2013 Up to now, Taobao sales of 2.635 billion is lighting, LED light source is 359 million yuan, lamps Taobao home improvement category has become the largest category of building materials, primarily lanterns, ceiling for the bulk, followed by pulling the LED light source the lights, ceiling, downlights quickly currently starting amount. Visible, electricity providers channel has started in the LED lighting, "shiny." Current, LED industry is in a period of rapid development in the global economy a huge market, who know how to discover opportunities to master era who lifeblood. Electricity supplier has a series of channels under the high cost of eliminating the advantage line channel marketing, warehousing, personnel, etc., while manufacturers in the canal to open up the electricity supplier may have more innovative ideas. Such as "spike", "buy" and none other users direct marketing behavior, both can bring a certain volume, the line can also be achieved, online interaction, create a "three-dimensional marketing", which will help enhance their brand strength. Currently led street light lighting e-commerce model is not yet mature, is still in a stage of promotion, in addition to doing the next line stores, dealers and other channels, companies should start thinking about how to lower online sales channels, brand promotion and lines combine traditional channels to form a full three-dimensional marketing communication channels, online and driven by the line, the line to promote the line, forming a virtuous interactive marketing system.