The first tip is Taobao stores shall be delicate and unique. Some Taobao stores are operating quite well with stable customer volume; while some other stores are simply surviving and losing money even. Why is the gap so big between them? The reason is stores with good income all have a unique brand positioning and good store image. The most prominent issue of Taobao products is too homogeneous. Take led high bay as an example, there are more than ten to one hundred thousand same products, which causes confusion for customers. If Taobao sellers hope to break through and find their own place, then they should use novel promotion method such as Wechat promotion to attract customers.