Before 1980s, there was basically no marketing. The
Chinese market only entered the marketing era since the beginning of 1990s,
while the marketing of lighting industry started a decade later when it is
emphasized by the industry. Therefore, before the 21st century, it
was the pre-era of led high bay lighting , or we could say product era. At the beginning of this century,
due to further extension of consumption, LED
Lights industry demand saturation started to appear.
Some enterprises with foresight started to put emphasize on marketing. However
marketing at that time was only basic application of products, prices, channels
and promotion, it can be called a marketing 1.0 era.