2. Marketing 2.0 EraWith the development of LED lighting industry, traditional marketing method was no longer popular. Lighting businessmen and managers were more deeply aware of marketing. The lighting industry then entered the marketing 2.0 era based on targeting market, product differentiation, brand positioning and wide spreading. The marketing 2.0 era focused more on demand. The information such as whether the led high bay product range was rich, quality was guaranteed, or prices were reasonable were gradually collected by enterprises to pinpoint and improve the methods. Moreover, those lighting enterprises having a good knowledge of Chinese market condition all centered on targeting market. LED Lights industrial famous brand developed quickly at this era.