Besides, the marketing 3.0 era has a social meaning. It is essentially the marketing of values centered in humanism; the social responsibility is emphasized in it to make a better and more harmonious society. The importance of customer was more emphasized, demand satisfaction degree expanded and marketing skills of enterprises more advanced from marketing 1.0 to 3.0 era. However, there was no distinct boundary among the three eras, and the three types of marketing trend tend to exist together in LED Lights industry. Therefore, led high bay sellers shall open up the mind and have foresight in order to earn a piece of cake in the complicated marketing environment.