Small and medium sized enterprises are surviving in the market. So what should they do to improve competence and gain opportunities and development? 1. Enhance major products research and development. Falling prices caused by industrial surplus of product would certainly enhance penetration of existing market and at the same time generate new market. Some buyers who are used to avoid LED Lights due to prices may now join the main stream of LED application and generate new market opportunities. Therefore, small and medium sized led high bay enterprises shall constantly develop and make innovations to major products to use the few to defeat the many.