Many manufacturers choose the vertical marketing system of regular chain and franchise chain to avoid the control of dealers in order to reduce profit loss. For LED Lights makers, there are two noticeable soft spots in regular chain system: the first is the relatively high capital investment for store operation; the second is lacking of focusing on core business (research and development and production of led high bay ). With the above mentioned, there are many advantages for the channel of franchise chain. For example, the enterprise not only get rid of dealers’ control, have own management for terminals, and enhanced its independence and flexibility in market control, but also promote expansion and maintenance of brand. The noticeable point for franchise chain is the coordination of interest between headquarters and franchises.