3. New emerging online sales channel. The competition is getting fiercer each day, and retailing can no longer bring larger income. Expanding channels and reach customers with a more effective way has become an important topic for lighting industry. In recent years, with the development of information technology and improvement of service industry, many led high bay enterprises are trying to attract more customers through B2B websites like Alibaba and explore new markets in the form of online sales. The biggest characters of online channel are the convenience and price transparency. Now the idea of “selling LED Lights online” has become an rising star that may light up the whole sky.