So far, there are still few LED Lights manufacturers that can build their B2C channel. Most of them are still in the process of exploration, and their B2C stage operation is far from what they expected with not satisfying led high bay sales volume. What’s worth mentioning is the popular O2O model has added to the novelty of channel in lighting industry. 4. The invisible leg – hidden channel. Comparing with traditional sales model, there’s no revolutionary change for online channels, and some large lighting enterprises are trying to work out a new way – the hidden channel. The hidden channels are the key people or companies that can make the decision or suggestion for customers. It is not the traditional channel of dealers, and it has profound effect in the industries of furniture, ceramics, medical care and lighting.