Due to serious similarity of led high bay products, it’s inevitable for lighting enterprises to innovate their products. The material price keeps rising, market is not active enough, and the store rent and salary level are all rising. Imitating and following can only work in a short period of time, it’s a must for enterprises who want to survive and make a brand. They can start micro innovation and build the brand with sound strength. As long as they have their brand built, people will broadcast for them through word of mouth. LED Lights are developing fast and LED lighting enterprises shall open up their mind to find the way. Innovation will always be a way to attract customers. With the enormous amount of LED enterprises and oversupply, the competition will certainly be fiercer. To innovate, to cherish.