LED Tri-proof Light product is consumer electronics in the new age. It can be sold through traditional lighting products market. However with the fast development of network information, the sales method of doorstep delivery service is more appealing to the new generation. The sales and marketing model of LED Lights shall be diversified, because there's not a certain model that can win forever. The diversified sales models are flexible and applicable in many ways. New emerging LED Tri-proof Light enterprises shall take the differentiated path to win advantage in certain area. Building a flexible development path for enterprise through innovation is the right path. Since Internet is spreading widely, new knowledge should be learnt in the new media to stay competitive.