Many domestic enterprises are technology oriented. Their focus is how to make perfect products rather than what do customers like. Nowadays either work behind closed doors or go with the stream will lead led high bay enterprises to a dangerous place. Now most LED Lights enterprises do have a clear marketing strategy, but most of their staffs including research and production personnel are not thinking in a strategic way. They only take sales as part of the sales department, and products cannot sell due to sales department. They lack the operation of market integration.