Many enterprises think marketing is advertising, and the thought is still popular now. They take marketing as advertisements and huge-crowd strategy, and doing advertisements on television and door-to-door promotion. This kind of promotion is not affordable even for large company. In this Internet age, such strategy is certainly outdated. Many LED Lights enterprises are of weak competence, the reason is the lack of marketing system. If led high bay enterprises want to share the market, they shall transform the marketing strategy, follow the trend of Internet enterprises and adopt scientific marketing strategies.