The pioneer effect and the fact that most traditional lighting enterprises are turning to the field of LED Lights have urged more enterprises to reinforce channel development since getting into the channel battle is a must. Therefore, all led high bay enterprises are facing the same fact that channel battle is a battle they cannot avoid. Nowadays, it’s becoming a trend for e-commerce and traditional stores to integrate. Different building materials are forming the scale type cross-consumption; large building material supermarket, department supermarket and home appliances market are becoming the consumption subjects; and the mobile communication era is arriving with a strong power. In conclusion from above, we obviously need to redefine channels of lighting industry.