Nowadays, it's becoming a trend for e-commerce and traditional stores to integrate. Different building materials are forming the scale type cross-consumption; large building material supermarket, department supermarket and home appliances market are becoming the consumption subjects; and the mobile communication era is arriving with a strong power. In conclusion from above, we obviously need to redefine channels of lighting industry. If we hastily adopt the traditional way without learning new market condition and humanistic condition, the simple traditional methods such as agencies, huge-crowd strategy and conference marketing for LED Lights can hardly win us the competition. led high bay enterprises today cannot get away from the battle for channels. If they hope to win the battle, they need to know the rules for channel transformation, changing with the trend and developing through innovation.