Through E-commerce, manufacturers can now sell the led high bay lights directly to users, and gain customer information such as preference, purchasing habits, consume volume and application problems. We can see that e-commerce have many advantages over traditional channels, and the future development of e-commerce may speed up and even pose effect to traditional channels of LED Lights. E-commerce enterprises have been doing advertising to exchange for “online flow”. The hard push of advertisement can only harder in gaining customer online flow. Only by increase involvement and dependence of customers can e-commerce business develop relation base for them to grow in long term.