Going social can organize the global information through the dimension of human, and the information can be effectively broadcasted among people without searching. In social e-commerce, the business relationship is no longer simple between the buyer and the seller. E-commerce company becomes the source of information and users become the points for information spreading. Through following and sharing of all the points, product information can enter the social network and further spread. Therefore, social e-commerce will be a trend in the future. LED Lights enterprises doing business online shall build up their own fans group online and enhance led high bay user involvement through social media such as blogs and Wechat.