By building brand as the core competence and integrating LED Lights industry, e-commerce and social media, enterprises can develop with the least cost to brand influence and enhance customer involvement. In this way, enterprises can finally transform from traditional channel to e-commerce and maybe gain more than this. Through e-commerce, manufacturers can sell products like led high bay to customer directly. However, online business has the characters of small order amount and large quantity. Domestic urban and rural difference and regional difference are hard to change in a short period of time, and express delivery companies are of various levels. With the increasing of orders, manufacturer may feel unable to handle.