Increase income and reduce expenditure are essential for LED Lights enterprises, especially for those small and medium sized led high bay enterprises with limited budget. Under the condition of flooding advertisements, enterprises need to effectively adjust promotion and marketing strategy, maintain a low cost promotion budget and at the same time keep good marketing effect. So what exactly should they do?
1. Targeted advertising. Small and medium sized enterprises should avoid mass media and golden advertising time. Rather it’s better for them to find the suitable media and targeted customer group, and make rational allocation according to each point of marketing with limited budget. They can integrate second and third class media to encourage creative advertisements and create word-of-mouth spreading;