1. Targeted public relations. Small and medium sized led high bay enterprises shall establish promotion and marketing team with high execution force. The face to face targeted marketing between terminal and consumers is preferred. They can also hold product promotion activities or co-hold charity activities to increase exposure and social image, which will be more influential than simply attending large exhibitions.2. Create we-media platform by collecting customer fans and establish a group of members. This will be a preparation for targeted marketing. On the traditional Internet, enterprises can use the spreading force of online community, create hot-spot issues to attract customer and increase influence. The traditional LED Lights industry should also combine Internet and mobile social network.