On the traditional Internet, enterprises can use the spreading force of online community, create hot-spot issues to attract customer and increase influence. The traditional LED Lights industry should also combine Internet and mobile social network. They can analyze, do research and adopt all kinds of new model to realize close connection of online and offline promotion, and thus keeping up with the pace in the new business environment. When small and medium sized led high bay enterprises are short of promotion fund, they shall adjust their traditional promotion strategy and embrace new social media. Only by rationally allocate promotion channel resources can they achieve the goal with less effort.