With the spreading of brand awareness in recent years, led high bay SMEs are starting to realize the necessity of transforming from Made in China to Created by China, and they are also aware of the significance of brand towards sales volume and profit. However, when facing with tight budget and the flooded similar products in the market, they will always feel having nowhere to start with. “Leave establishing brands to large enterprises, we will focus on the products only.” “Establishing a brand is all about advertising? Who have so much money in doing advertising?” We can hear many of such speeches from entrepreneurs working in LED Lights field. Such biased opinion toward brand establishing will certainly affect the growing speed and life span of an enterprise.