Without good brand value and feasible tactic, it will be of tremendous difficulty for led high bay SMEs to fight with large enterprises and famous brands. So does it mean that SMEs which lack of capital just can never break through? There’s simply one secret for LED Lights SMEs to find the way out: “find the niche market, and win the large with small details.” Jack Ma told us a story in a speech about “small but beautiful”, “A few years ago, I went to Japan and saw a small store. Outside the store there was a sign saying that store had been established for 147 years. I was curious so I went into the store and found it to be a bakery. The old lady told me the business had been running there for 147 years, and now they had a couple with a child. Even the King of pop in Japan had bought our cake. The old lady said the words with sweet smile on her face.”