People may have all heard the saying about starting from details and then explore deeper. This is the core of being small and beautiful. It’s not only of benefits for e-commerce business, but also for traditional SMEs. This is how SMEs can survive in the market flooded with similar LED Lights products.“We will just copy anything popular in the market and all we need to do is adding some equipment.” Having this kind of thought in mind, many led high bay SMEs are actually riding on the “Copycat Express” which leads to the dead end. Some small companies can have more than hundreds of different products and a product range even wider than the large enterprises, but they hardly have marketing strategy, personnel structure and channel promotion that can match the product range.