Some small LED Lights companies can have more than hundreds of different products and a product range even wider than the large enterprises, but they hardly have marketing strategy, personnel structure and channel promotion that can match the product range. Small enterprises shall focus their limited strength on their key products. Keep focus and having surprising tactics can be the strategy for SMEs. If the SMEs don’t shrink their product line to focus on the “hot spot” product, they would certainly be abandoned by the market. In conclusion, led high bay SMEs can start from details by creating “special and unique” product, and only by establishing their brandy and irreplaceable products can they beat the large enterprises.