With the emergence of E-commerce, now there is one more sales channel to buy and sell led high bay . LED enterprises can combine E-commerce and traditional channels and adopt the model of online sales with offline service. Traditional channels can act as the logistics center for E-commerce and E-commerce works for promotion of traditional channel. Currently the mainstream model is still outlet selling, but the need to catch up with development trend asks for immediate revolution. The new technology of LED High Bay decides that traditional channels cannot satisfy the development requirement. LED Lights enterprises shall build their brand and broaden the channels to win the fierce battle.E-commerce stages such as Amazon and Alibaba need cooperation from regional dealers to do offline promotion. Multiple channels can strengthen the effect of LED brands.