Internet thinking changes LED Area Light traditional channels

Time:2016/3/29  keywords:LED Area Light

“Internet +” is a formula unfinished, there is huge imaginary space behind the “+” mark. Traditional market + Internet resulted in Taobao; traditional supermarket + Internet resulted in Jingdong; traditional bank + internet resulted in Alipay; traditional match-maker + internet resulted in DATE; traditional taxi + internet resulted in Kuaidi and Didi in China.There is no “standard answer” for the question of what will happen when “Internet +” LED Lighting . But most lighting entrepreneurs are aware that Internet is an inevitable trend and they are still exploring how to do it.For the whole LED Lights industry, the marketing model has come to the stage that change is a must. Traditional sales model relies on purchase of LED Area Light    products from manufacturers, and the period concentrates on the beginning and end of the year. Although distributor meeting and new product publishing meetings are held annually in some lighting enterprises, they often fall into formalism and in the goal of improve enterprise awareness and maintaining cooperation with distributors. This have resulted in inequality of information between manufacturers and end-users, lack of efficient information on product upgrade and development, and will further affect the innovation ability of enterprises. 


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