Is Low Price for LED Area Light Useful?

Time:2016/6/6  keywords:LED Area Light


 

We can always see that led area light which hits the market with the “only price” will always loss. Coming into the market with only price means no other marketing expense except for the product price. LED Lights that come into the market with only price can hardly have effect among customers except for the certain effect on LED Lighting channels at the beginning.

The purchase of customers has to be established on the basis of LED lighting product recognition. The recognition is originated from package, price, customer experience, market promotion, brand communication and etc. After going public, the lamp s products still need other marketing promotions to support the recognition except on package and price.

There are two concepts in price recognition: one is the price itself, and the recognition of high or low price does not generate purchasing behavior; the other is the connection between price and value which means whether the product is worthy of the price. And this is the difference between price and value.

Low price alone can only have the first recognition but not the second. The second type can only be generated after customer experience and market promotion. 



PRODUCTS

Sports Light & Flood light
    NEW Edge™ Glare-free Tennis Court Light
    NEW Edge™ 180LPW Sport & Flood Lighting
    NEW Edge™ 160LPW Sport & Flood Lighting
    LitePro™ 140LPW Sport & Flood Lighting
Roadway Lighting
    Phantom™ Cobra Head Street Light
    Icon™ Tool-free Street Light
    Oasis™ 160LPW Street Light
    NEW Edge™ 180LPW Modular Street Light
High Bays for 80°C/176°F Ambient Temp
    NEW Edge™ 175LPW 80°C High Bay
    Edge™ 130LPW 80°C High Bay
Engineering & Heary-duty Lighting
    LED Victor™ Light
    LED Victor™ With Emergency Power Pack
    Hercu™ LED Bulk Head
Area Lighting & High Mast Lighting
    Orion™ 150LPW Shoebox Light
    Spider™ Garden Light
    NEW Edge™ 180LPW Area Light
    NEW Edge™ 160LPW Area Light
    NEW Edge™ 180LPW High Mast Light
    NEW Edge™ 160LPW High Mast Light
High Bays for General Uses
    Grapheneism™ 140LPW UFO High Bay
    LitePro™ Linea High Bay for High Rack Warehouses
    Apollo™ 170LPW High Bay
    LitePro™ High Power High Bay
    NEW Edge™ 180LPW High Bay
Wall Pack
    LitePro™ Adjustable Modular Wall Pack
    Diamond™ Die Cast Wall Pack
Canopy Lighting
    Stella™ LED Canopy Light
Tri - Proof Linear Luminaire
    Luna™ regular Tri - Proof Linear
    Luna™ Deep Dimming Tri - Proof Luminaire with Switchable CCT
System Introduction
    System Introduction

Application